On the way to Jay Z's 40/40 Club for a D'Usse cognac nightcap, sign up for streaming service Tidal and hear his latest collaboration with Beyonce. Carter sneakers, watch baseball star Robinson Cano smack a couple of hits in an afternoon game, and grab dinner at The Spotted Pig. You can wake up to the local radio station playing his newest hit, spritz yourself with his latest cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. As much as Martha Stewart or Oprah-and perhaps more than any musician-Jay Z has turned himself into a lifestyle.
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